Problems of New Age free essay sample

1) Depressed high school student committing suicide due to stress A final year MBBS student in All India Institute of Medical Sciences (AIIMS), Bal Mukund Bharti, allegedly committed suicide in his hostel room on 3 Mar 2010 evening. He was apparently depressed over failing in a paper on community medicine. Asian American women ages 15 to 24 lead in the highest suicide rate amongst all ethnic groups, according to the Department of Health and Human Services. The Growing Rate of Depression, Suicide Among Asian American Students) 2) Youth Activist from USA Advocates for Youth champions efforts to help young people make informed and responsible decisions about their reproductive and sexual health 3) Sex Slave Approximately 35,000 individuals live as sex slaves in Thailand today. Sold or lured to big cities, these girls (and sometimes boys) are forced under the threat of violence and with no freedom to leave the brothel to provide sex for any and all paying customers. We will write a custom essay sample on Problems of New Age or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sex tourism in Thailand is a growing industry, perpetuating the demand for sex slaves. 4) Child Marriage Forced marriage is a cultural practice in Afghanistan * Marriages are used to settle debts or to strengthen family status through social alliances * Poor families consider a daughter as an economic burden who must be married quickly to reduce the financial strain. Education is critical to achieving equality for girls * Yet, girls continue to have limited access to school due to restricted movement, cultural barriers, shortages of female teachers and poor facilities, especially in rural areas. * In July 2009, UNICEF established Girls Resource Forums in 20 schools cross the West of Afghanistan, where 2,000 girls and 100 female teachers come together to play, learn, and discuss issues important to their lives. The aim is to strengthen the girls self confidence and inter-personal skills, by making them talk about themselves, listen to each other and help their peers to make decisions or cope with a situation. 5) Addiction to internet gaming * Lee Seung Seop, Korea. * On August 3, 2005, he achieved global notoriety when he visited a nearby Internet cafe and proceeded to play World of Warcraft and StarCraft for almost fifty onsecutive hours. Ultimately exhaustion and dehydration induced heart failure and he went into cardiac arrest. He died shortly thereafter at a local hospital. * the parents of a three-month old daughter were so obsessed with an online role- playing game that they neglected their little one until she starved to death. * The parents, both Jobless, played the game † called Prius online † for 12 hours a day at a PC bang only returning once a day to feed powdered milk to their daughter 6) Family Problems

Joy Daycare Marketing Plan

Joy Daycare Marketing Plan Joy Daycare pricing strategy Consumers within Joy Daycare target market are most likely to be concerned with quality than price. As identified previously, this target market consists of young parents who are sensitive to quality care for their children, and less concerned about pricing issues.Advertising We will write a custom report sample on Joy Daycare Marketing Plan specifically for you for only $16.05 $11/page Learn More This implies that, although penetration pricing is the easiest for while introducing a new product, it might not be effective under these circumstances (Iacobucci, 2011). The latter author also underscores that penetration pricing (setting lower prices) is extremely risky since competitors’ might decide to retaliate. Furthermore, reduction in price conflicts with Joy Daycare product and branding strategies. Consequently, premium (skimming) strategy will be adopted based on the belief that quality will mitigate price sensitivity a mong consumers. According to Iacobucci (2011), skimming involves setting the pricing above the current market rates at the initial stages of introducing a new product. However, this strategy is short lived because it attracts other firms into the market. Pricing tactics Cost based vs. value based pricing According to Rao (2009), pricing is a significant, but delicate component of marketing mix. Apparently, pricing can either make or break a product, thus optimum care is necessary while making this significant business decision. This is because for a product to survive, it must be tolerable to the target market to promote profitability. This implies that, the most fundamental pricing tactic should aim to satisfy cost and value criterion. On the same note, pricing for Joy Daycare services will consider the cost and value aspect, commonly referred as ‘cost-based pricing’ and ‘value-based pricing’(Rao, 2009). As epitomized elsewhere in this marketing plan, Joy Daycare will strive to hire the best caregivers to ensure that children receive quality training. Obviously, this is going to increase business operation costs; hence, penetration pricing cannot work in our favor.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, we also have to consider the perceived value of Joy Daycare services before settling on a certain price. Rao (2009) underscores that, value-based pricing is founded on the customers’ perspective about whether consumers considers the price to be reasonable. Discounted and/or differential pricing Similarly, Joy daycare will offer some discounts to parents who enroll two or more children to the center. Moreover, to promote word of mouth advertising we are going to offer some special rates to those who refer their friends to the center. According to Rao (2009), differential pricing is not a unique phenomenon a nd most marketers have utilized it to promote customer royalty. Similarly, Iacobucci (2011) utilizes the term ‘target pricing’ whereby different prices are charged to customers within the same target market. However, although this strategy might work in the business’ favor, it might be ineffective in the long run especially when one child attains pre-schooling age. This implies that, the business will face an immense public relations challenge while trying to convince such parents to adjust their payments upwards. Nonetheless, the business will have to bear those costs since the benefits of discounted pricing are likely to be more than the costs involved. Legal and ethical issues of pricing tactics Noticeably, competition among businesses has become the biggest hurdle towards success. Against this background, some unscrupulous marketers may misuse the pricing aspect to shove off their competitors out of business. Moreover, some tactics might be exploitative to cu stomers. On this notion, several business laws have been put in place to eliminate unlawful and unethical pricing strategies. As a result, it is imperative to explore some ethical and legal implications of the pricing tactics adopted by Joy Daycare.Advertising We will write a custom report sample on Joy Daycare Marketing Plan specifically for you for only $16.05 $11/page Learn More For instance, discounted and/or differential pricing might be perceived as discriminatory since the consumers are purchasing a similar service, but at different prices. However, as long as Joy Daycare can prove that the strategy does not favor some customers at the expense of others, then the tactic is neither illegal nor unethical. Joy daycare distribution channel Daycare service is a unique product that defies the norms of marketing distribution channels. Iacobucci (2011) accentuate that distribution channels are adopted depending on the desired promotional and place marketing mix aspects. Since daycare service is consumed at the place of purchase, the wholesaler/distributor/ retailer relationships are not applicable in this marketing plan. Consequently, Joy Daycare services utilizes exclusive distribution channel because the service is restricted to a centralized location. This is implies that, the producer (Joy daycare center) interacts directly with the consumer (parents) without the necessity of middlemen services. On the same note Iacobucci (2011) adds that good/service that adopts exclusive distribution channels demands additional promotional aspect in order to educate the target market on the availability and advantages of those products. As epitomized elsewhere in this marketing plan, quality and excellent service is the core differentiation strategy for Joy Daycare business. The key to the business success calls for heightened efforts to generate consumer delight at the point of service delivery in order to achieve the stipulated marketing object ives. Consumer delight will enable Joy Daycare to cultivate consumer loyalty; thus increased enrollment will enable the business to achieve the targeted growth rate of 10% p.a. Moreover, brand image will also benefit from the cultivated loyalty. References Iacobucci, D. (2011). Marketing management: 2010 custom edition. Mason, OH: South- Western Cengage Learning.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rao, V. R. (2009).Handbook of pricing research in marketing. Cheltenham: Edward Elgar Publishing.

Knowing, understanding and using your learning style Essay

Knowing, understanding and using your learning style - Essay Example Following this programme will enable you to assess which learning style you prefer and the mentoring programme should help you develop them. Whilst Kolb's theory described learning as an integrated process in which all stages have to be completed, he went on to say that people are rarely fully effective in all stages. He produces variants of his main stages and by combining various parts of the four stages, identified four main styles of learner. Peter Honey and Alan Mumford have done a great deal of work in the area of management development and learning. They have looked at Kolb's work amongst others and developed a theory of learning styles which has much in common with Kolb's theories. They describe the four main learning styles as: As has been said before, people may not be fully effective learners at all stages of the learning cycle. Honey and Mumford's work helps to identify the stages at which your learning is most effective: i.e. your preferred learning style. This questionnaire is designed to find out your preferred learning styles. Over the years you will have developed learning habits that help you benefit more from some experiences than others. Since you are probably unaware of this, this questionnaire will help you pinpoint your learning preferences so that you are in a better position to select learning experiences that suit your style. There is no time limit to this questionnaire. ... They describe the four main learning styles as: 1. Activist 2. Reflector 3. Theorist 4. Pragmatist Linking this to Kolb's learning cycle you will see that they feel: ACTIVIST links to DOING REFLECTOR links to REVIEWING THEORIST links to CONCLUDING PRAGMATIST links to PLANNING As has been said before, people may not be fully effective learners at all stages of the learning cycle. Honey and Mumford's work helps to identify the stages at which your learning is most effective: i.e. your preferred learning style. The next exercise will be looking at preferred learning styles. Learning Styles Questionnaire [Honey & Mumford 1986] This questionnaire is designed to find out your preferred learning styles. Over the years you will have developed learning habits that help you benefit more from some experiences than others. Since you are probably unaware of this, this questionnaire will help you pinpoint your learning preferences so that you are in a better position to select learning experiences that suit your style. There is no time limit to this questionnaire. It will probably take you 10-15 minutes. The accuracy of the results depends on how honest you are. There are no right or wrong answers. If you agree with a statement more than you disagree with a statement put a tick by it. If you disagree more than you agree put a cross by it. Be sure to mark each item with either a tick or a cross. (1) I have strong beliefs about what is right and wrong, good and bad (2) I often act without considering the possible consequences (3) I tend to solve problems by using a step by step approach (4) I believe that formal procedures and policies restrict people (5) I have a reputation for saying what

The Daily Life of a President Research Paper Example | Topics and Well Written Essays - 1000 words

The Daily Life of a President - Research Paper Example Job of a president includes â€Å"chairing meetings, setting agendas, appointing committees and assuring their proper functioning, and supervising the board administrator† (Stafford). What to talk of the meals, even the breakfast of a president is hardly ever taken in a private setting. Quite often, the president has to attend breakfast out of the house. Such news are typical of a president; â€Å"Georgian College  employees are invited to attend a  President’s Breakfast  at the  Barrie, Midland, Orillia  andOwen Sound  campuses† (â€Å"Have Breakfast†). Almost every day, the president has to deal with unforeseen matters and be present beyond the office time to make decisions of national and international significance. This practically involves the president in the job mentally, if not physically for full 24 hours because most presidents can not escape their job even in their dreams. The day of a president starts with the personal secretaryâ₠¬â„¢s report, who does the night duty to make note of all news, calls and messages for the president that may arrive in the night while the president is sleeping. While he is delivered a glassful of fresh juice or bed-tea as may liked by the president in the bed, the personal secretary narrates the report and the two discuss how to modify the schedule to incorporate the changes. The secretary also confirms the numbers of flights, time of flights. He also checks if the pre-departure arrangements have been made to all local and abroad tours. The president has breakfast with the family, if he is spared the opportunity by the local ministers, government officials or foreign ministers. A heavy breakfast acquaints the president with all the energy that is required during the day. After the breakfast, the president sets off to make guest appearance at some school, hospital or conference. He may or may not accompany his wife with him on such visits. In a vast majority of cases, presidents t ake their wives along with them to the opening ceremonies. On his way to the ceremony or conference, the president tends to take a preliminary in-sight to the speech prepared for him by the personal speech-maker. Most presidents appoint a person with exceptional vocal skills for this purpose. The speech is hardly ever read completely and thoroughly by the presidents as they are so many and have to be made at quite a lot of places on a daily basis. Occasionally, a president may experience difficulty reading a speech if the words are printed wrongly. The president’s visit adds tones to the importance of a ceremony and it is brought in the lime-light. The president may be offered buffet at the location of ceremony for lunch. After the ceremony, the president proceeds towards the press-conference for clarifying public’s doubts over the enforcement of recent alterations in the rules and regulations. A president takes the press-conference as an opportunity to clarify the con fusions that may have cultivated in the minds of the public and the media from time to time and satisfy their queries. Press-conference is a very challenging event for a president because he has to live answer the most critical questions openly raised by media’s representatives. To make it worse, the whole session is telecast live and each and every emotion of the president is recorded. In order to gain public’

Feminism, Environmentalism, and Postmodernism Essay

Feminism, Environmentalism, and Postmodernism - Essay Example The essay "Feminism, Environmentalism, and Postmodernism" gives a detailed information about feminism, environmentalism, and postmodernism. Postmodernism developed as a result of man’s rejection of ideas and practices of the modern era. Postmodernism is an attempt to change the way man formerly thought and used language. Feminism developed in three waves. The first ended in all women over the age of eighteen obtaining the right to vote. The second wave was a continuation of the struggles of the first as well as the awareness of the female’s personal life as absolutely joined to the politics of the day. The female viewed her life as a struggle in a male dominated source of political power. The woman as child bearer and homemaker was challenged at every corner during this wave. Hence this second wave was concerned with an end to discriminatory practices in society against women. The third wave denoted a response to the apparent failure of the initiatives of the second wav e. The third wave feminism adopted an ideology that is purported by postmodernism. Thus, the third wave usually focused on â€Å"micro politics†. These contemporary feminists advocate reconstruction of the entire society in order to bring about positive change. They incorporate postmodernism as well as post-structuralism into the feminism debates. Hence, they viewed language as the source of construction for sex and gender. As postmodernist in nature, contemporary feminist view the history of females’ discrimination as unimportant.

Analysis of Marketing Campaign: Victorias Secret

Analysis of Marketing Campaign: Victorias Secret Currently, Victorias Secret offers a large assortment of products that are not only lingerie based. In the store part of the organization, there are also beauty and fragrance products that include cosmetics and skin care. In the Victorias Secret catalogue and Web, the assortment varies even further with lingerie, swimwear, apparel and shoes. Within the Victorias Secret brand, there are sub-brands or collections. These sub-brands have also built recognition. The sub-brands are Pink, Very Sexy, Body by Victoria and Angels. These sub-brands have their own identity but offer and deliver quality, Victorias Secret is one of the most successful businesses in the US today. Their Marketing strategy is hinged upon a well thought of advertising campaign and other special features. History Victorias Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking underwear of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colours, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victorias Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Today, Victorias Secret enjoys nearly a monopoly position on the retail of intimate apparel in the US. The typical bra that once sold for $15 at Victorias Secret, when the company first opened and was worried about competition, now sells for over $40. Victorias Secrets Success Starting from Raymonds six stores, Victorias Secret has grown into a giant in the lingerie business. As my colleague just explained VS has virtually no competitors in the womens elegant lingerie market. In the more general category of all underwear, Victorias Secrets sales also tower over the sales of all other underwear brands. Victorias Secrets success is evident in the numbers. Not only does Victorias Secret dominate in its own market, it has also become the fastest growing branch in the Limited family. To understand the success of Victorias Secret, it is necessary to look at the forces in the lingerie industry. First, a range of complements contribute to increasing demand. Complements range from Britney Spears and MTV to perfume, basically anything that is sexually suggestive. The acceptable boundary for sexuality has with these complements been raised higher and higher. Along with this, the media has elevated the position of intimate apparel in our society. Magazines like Cosmo and Glamour advise women to pamper themselves with nice underwear as one of lifes secret survival tips. Bras and panties are commodities that need to be replaced at a modestly frequent level. Therefore, there is no concern for the intimate apparel industry of a decline in demand. The industry is not rivalrous either. Bras are priced over a fairly broad range with high markups. Firms in this industry have very high profit margins. Furthermore, neither the buyers who are women shoppers nor their husbands who are buying gifts have much bargaining power. Suppliers for the intimate apparel industry similarly have very little bargaining power because of the large number of manufacturers and few big buyers. Supermodels who can be considered suppliers in the highly-advertised lingerie business certainly do not have bargaining power, especially when it comes to Victorias Secret. Most models consider it a prestigious honor to be a Victorias Secret model. There is more supply (models) than demand in this case. For such a lucrative industry, there are surprisingly few competitors in the US market. Besides Fredericks of Hollywood, there are no other lingerie retail chain stores. Victorias Successful Marketing Campaign Advertising One of Victorias Secrets strengths is its very successful advertising strategy. In a business that sells an image and a lifestyle, advertising is crucial. Victorias Secret spends $66 million each year on advertising, essentially defining beauty and packaging it for consumers. Thousands of newspaper ads, catalogues, and televised fashion shows convince women that buying Victorias Secret products will boost their confidence and enhance their appeal. A Victorias Secret product represents fun, romance, fantasy, desire and love all in one. As long as they do Victorias Secret lingerie, women can be transformed like Cinderella from the ties of domestic life to one of the angels seen on the walkway. Annual Fashion Show Televised annually, the Victorias Secret Fashion Show Extravaganza has an exclusive contract with nationwide broadcasting station CBS. A symbiotic relationship exists between the two firms. Victorias Secret obtains one hour of nationwide advertising, while CBS holds the exclusive right to one of the most popular programs on TV. For one full hour, beautiful supermodels parade about in Victorias new-line of beautiful lingerie with chic special effects and music that heightens the fashion show to the level of a Broadway production. Women are persuaded that Victorias Secret lingerie will win the enthusiasm they see plainly in their male colleagues. The Supermodels Victorias Secret holds one of the most important input supplies in the lingerie industry: supermodels. Victorias Secret models are synonymous with beauty. Advertisements capitalize on this association and cement in consumer minds that Victorias Secret represents beauty and class. The fact that Victorias Secret has most of the top supermodels working for them is no surprise. Nobody boasts of Banana Republic models or GAP models, but mention Victorias Secret models and everybody gushes about how gorgeous they are. Being a Victorias Secret supermodel is a sign of prestige. Like the top animators who are honored to work for Disney, talented models are enthusiastic about signing up with Victorias Secret because it guarantees them a successful name and chance to be named in an elite group of supermodels, including the likes of Adrianna Lima, Heidi Klum, and Tyra Banks. In order to keep good business flowing, stores need strong marketing strategies. If they do not have people coming into their stores, they obviously will not have much business. Victorias Secret is well aware of this, and they constantly give customers reasons to visit by sending them coupons, special offers, and best of all free stuff! 1. Freebies:ÂÂ  The Free Panty coupon is one of the customers favourite methods. Victorias Secret sends these coupons out every month to all of their customers, and the best thing about this coupon is that there is no purchase necessary. Many times when stores give out coupons to receive free items, it is required that you buy something first. However, people love this particular offer because they can receive a free panty just by walking into the store and handing over the coupon. How does this help Victorias Secret?ÂÂ  Giving away a free item gives customers a reason to go into the store. There arent too many people who will just go in the store, get their free item, and then walk out. Every time one goes in to claim their prize, they always end up stopping to look around at everything else (and usually end up falling in love with something that they really did not need). One ends up spending money every time, and thats a nice profit for Victorias Secret. Theyve gained more business just by handing out a small panty that most likely costs them very little! 2. Exclusive, Limited-Time Coupons:ÂÂ  Another one of their great techniques is when they send coupons for 10 dollars off any Pink purchase. In this situation, customers would receive $10 off any Pink brand item bought in the store. Pink is extremely popular for Victorias Secret, and theres a wide selection in this line. Theres something for everyone. Why not see if you can save on a higher-priced item you may have had your eye on? How does this help Victorias Secret?ÂÂ  They may provide $10 off, but theyre getting you to spend money there. Again, the incentive gets customers through the door and the sought-after merchandise urges them to stick around and do some more shopping. 3. Clearance or Bargain Sales:ÂÂ  Victorias Secret also holds their Semi Annual Sales to drum up business. These sales occur in the winter time (usually every January) and also every summer. These sales are huge (some ladies ransack the displays to find the best deals) and they get tons of people into their store. Many of the items that go on sale during this time are usually discounted between 40 and 70%. People who love Victorias Secret go crazy over these prices, because on a regular day, their prices arent usually that cheap. How does this help Victorias Secret?ÂÂ  Bargain-hunting customers usually buy as many pairs of unmentionables as they can which not only brings in cash but also clears out previous-season merchandise. This frees up space for new designs, which people catch previews of while theyre waiting in line to pay for their purchases. 4. Incremental Incentives:ÂÂ  Not every patron sees the appeal of waiting in lines for the best prices, and VS understands that. Thats why they incorporate online-only deals. For example, they may give a $15 discount for every $100 spent, $30 off for every $150 spent, or maybe even $75 off for $250 spent. This incremental technique is another way for the store to gain new business. How does this help Victorias Secret?ÂÂ  Incremental incentivesÂÂ  encourage people to buy more for a price break or discount. This is especially beneficial for customers who may be near a price break lets say you have $90 worth of merchandise in your cart. Wouldnt you be likely to add one more item if you knew you could then use the coupon for $15 off? I would.

Comparing how the poets Levertov and Brathwaite use poetic techniques E

Comparing how the poets Levertov and Brathwaite use poetic techniques to convey ideas about belonging to a particular culture Both poets Brathwaite and Levertov describe how people belonging to a culture are changed by a more powerful culture. This is done in both poems by an amount of force. There are symbols and powerful techniques to bring you into this. In the poem ‘Limbo’, unable to protect and defend themselves, the West Africans find themselves exploited by the Europeans. Clearly, poetic techniques and structure are used to convey and influence the meaning of the poems. In the poems ‘Limbo’ and ‘What were they like?’, the poets create powerful symbols which can convey a range of key ideas. Levertov focuses on how the people of this particular culture live before an...